Vesma vs Kraya AI
Kraya AI: “Never Lose A Lead Again” — a WhatsApp CRM for Indian SMB and real-estate sales teams. Sells to: Indian SMBs and real-estate teams directly; a Chrome extension works inside WhatsApp Web. Pricing: ₹2,999/month flat for unlimited agents, with WhatsApp API conversation fees billed separately at Meta rates (their blog, checked 2026-09-06).
Every claim about Kraya AI below was read from their own pages on 2026-09-06 and is linked at the foot of the page. Where we could not find something, the row says so rather than saying no. There are rows where Kraya AI is ahead, and they are left in.
You already buy leads from 99acres, MagicBricks or JustDial and want them in one WhatsApp pipeline with automatic follow-ups and unlimited seats at a flat price. Kraya's portal integrations are a real onboarding advantage Vesma does not have.
Your leads come from ads and you need to prove and improve their quality: document-grounded answers, budget and timeline as fields, visits booked into a calendar, campaigns published from the same place, and the qualified outcome sent back to Meta and Google. Or you are an agency and need it under your brand.
Row by row
| Kraya AI | Vesma | |
|---|---|---|
| Replies on WhatsApp | YES “Instant first response” and “auto follow-ups” (their blog). | YES Replies in seconds on WhatsApp and the website widget, 24/7. |
| Answers only from your documents | NOT FOUND Not found on the pages we could read. | YES Answers only from uploaded brochures, floor plans and price sheets; anything else is escalated. |
| Budget and timeline as fields on the lead | PARTLY Pipeline stages and lead source tracking; qualification fields not described on the pages we read. | YES Budget, requirement and timeline stored as fields on the lead; Hot / Warm / Cold from the answers. |
| Books site visits into a calendar | NOT FOUND Not found on the pages we could read. | YES Booking in chat on every plan including Free; WhatsApp Flow slot picker from Growth; two-way Google Calendar sync on Pro. |
| Portal lead import (99acres, MagicBricks, JustDial) | YES “The same integration works for 99acres, MagicBricks, and Facebook Lead Ads” (their blog). | NO No 99acres, MagicBricks or JustDial import today. Leads arrive from WhatsApp, the widget, project pages and ads. |
| Publishes Meta campaigns | NO Receives Facebook Lead Ads leads; does not describe creating ads. | YES Click-to-WhatsApp campaigns published into your own Meta ad account, paused. Beta. |
| Publishes Google campaigns | NO Not described. | YES Search and Performance Max campaigns published into your own Google Ads account, paused. Beta. |
| Sends qualified outcomes back to Meta | NOT FOUND No mention of the Conversions API on the pages we could read. | YES A value-weighted QualifiedLead event, with the stated budget as value, sent against the click when the AI captures a budget. Beta. |
| Sends qualified outcomes back to Google | NOT FOUND Not found. | YES The same qualified outcome reported to Google Ads through the Data Manager. Beta. |
| White-label for agencies | NOT FOUND Not found on the pages we could read. | YES Your logo, colours and domain; a workspace per client; setup, onboarding and monthly fees by payment link. |
| Pricing | YES ₹2,999/month flat, unlimited agents; Meta fees extra. | YES Free plan with no time limit (widget only); Growth ₹2,999/mo; Pro ₹4,999/mo; agencies priced per agency. |
Sources for the Kraya AI column
- Kraya: Best WhatsApp CRM for Real Estate India 2026 · read 2026-09-06
- Kraya: WhatsApp CRM · read 2026-09-06
Vendors change their pages. If a row about Kraya AI is wrong or stale, tell us and we will correct it and bump the date.
Questions
Is this comparison fair to Kraya AI?
Every row about Kraya AI was read from Kraya AI's own pages on 2026-09-06, and the sources are linked below. Where we could not find something we say “not found”, not “no”. If a row is wrong or out of date, tell us and we will fix it the same week.
When should I pick Kraya AI?
You already buy leads from 99acres, MagicBricks or JustDial and want them in one WhatsApp pipeline with automatic follow-ups and unlimited seats at a flat price. Kraya's portal integrations are a real onboarding advantage Vesma does not have.
When should I pick Vesma?
Your leads come from ads and you need to prove and improve their quality: document-grounded answers, budget and timeline as fields, visits booked into a calendar, campaigns published from the same place, and the qualified outcome sent back to Meta and Google. Or you are an agency and need it under your brand.
What does “beta” mean in the Vesma column?
Live in the product and switched on per account on request, while Meta and Google complete their reviews of ad-account connection. Campaigns run in your own ad accounts.
See it on your own enquiries
The free plan puts the widget on your site with no card and no time limit. Ad-account connection is in beta; talk to us and we switch it on for your workspace.