50 features in nine areas, from the first ad click to the outcome sent back to the platform that produced it. Nothing here is a roadmap. Where a row says beta, it is live and switched on per account.
01 · CAPTURE
Every enquiry lands in one place
WhatsApp, your website, project pages and ad clicks all feed the same lead record.
WhatsApp Business number
Connect your own number through Meta's official onboarding, or start on a platform-provided number.
Website chat widget
One script tag. Visitors get the same AI that runs on WhatsApp, and the conversation lands in the same inbox.
Project pages
A branded page per project on its own subdomain, with a QR code for hoardings and brochures.
Form and chat are one lead
A visitor who fills the enquiry form continues in chat without re-typing anything.
Click-to-WhatsApp landing
Ad clicks open a WhatsApp thread the AI answers, with the click recorded against the lead.
Source attribution
Which channel and which campaign produced each enquiry, kept on the lead.
02 · QUALIFY
Budget, requirement and timeline, captured in the conversation
The AI asks what a good rep would ask, answers from your documents, and scores the lead.
Replies in seconds, 24/7
A real answer on the first message, at 3am on a Sunday as much as at 11am on a Tuesday.
Grounded in your documents
Answers only from the brochures, floor plans, price sheets and FAQs you upload. Anything not covered is escalated, not guessed.
Structured qualification
Budget, requirement and timeline stored as fields on the lead, not buried in a chat log.
Hot / Warm / Cold scoring
Derived from the answers, so the pipeline ranks itself.
Per-vertical fields
Real estate captures unit type and possession; interiors captures scope and handover.
No repeated questions
What a lead already answered is never asked again.
English and Hindi / Hinglish
Replies in the language the buyer writes in.
Guardrails with human escalation
Price negotiation, complaints and anything off-document stop the AI and alert your team.
03 · BOOK
Site visits booked without a back-and-forth
Real availability, a slot picker inside WhatsApp, and a calendar that stays in sync.
Booking in the chat
The AI offers only slots that are genuinely free and confirms the appointment in the conversation.
WhatsApp slot picker
A native WhatsApp Flow with tappable dates and times, instead of typing a time back and forth.
Your rules, intersected with live free/busy, decide what can be offered.
Reminders
Scheduled on booking and cancelled with the appointment.
04 · FOLLOW UPBETA
The leads that go quiet get chased anyway
Sequences that stop the moment someone replies, and marketing messages for leads who opted in.
Follow-up sequences
Run on a schedule you set and stop on any reply, booking, human takeover or opt-out.
24-hour-window aware
Knows when a follow-up is free and when it needs an approved template.
Approved templates
Follow-up and reminder templates reviewed by Meta, so messages outside the window actually deliver.
Re-engageBETA
Marketing messages to opted-in past leads when there is something specific to say: a new unit, a revised price, a slot that fits.
STOP handling
An opt-out is honoured immediately, across every sequence.
05 · TEAM
Your team sees only qualified buyers
One inbox, one pipeline, and a clear record of who did what.
Shared inbox
Every conversation, on every channel, in one place.
One-tap takeover and hand-back
Any rep can pause the AI, reply, and resume it when done.
Pipeline board
Stages derived from what the buyer said, not from what staff remembered to type.
Assignment and roles
Salespeople see their leads; admins see everything.
Analytics
Response times, outcomes per rep, and where enquiries come from.
Leakage detection
Leads that went unanswered or stalled at a stage, surfaced rather than buried.
06 · ADVERTISEBETA
Publish the campaign from the same place the leads land
Plan, generate and publish Meta and Google campaigns into your own ad accounts.
Brand, offers and audiences
Set once, reused across every campaign and every generated ad.
AI ad copy with a claim guard
Headlines and body copy generated from your offer, checked against the words real-estate advertising rules do not allow.
Meta click-to-WhatsApp campaignsBETA
Campaign, ad set and creative published into your Meta ad account, paused until you switch it on.
Google Search campaignsBETA
Campaign, ad group, keywords and responsive search ads published into your Google Ads account, paused.
Google Performance MaxBETA
A paused campaign with one asset group, cropped images and search-theme signals.
Readiness checks
Budget, dates, creative and destination are checked before anything is published, and the check names what failed.
Live status and results
Review and delivery status read from the platform, next to the leads each campaign produced.
07 · LEARNBETA
Tell the ad platform which leads were real
The part nobody else does: qualified outcomes, weighted by budget, sent back to Meta and Google.
Meta Conversions API outcomeBETA
When a lead from a click-to-WhatsApp ad states a budget and qualifies, a value-weighted event goes back to Meta against that click.
Google outcome loopBETA
The same qualified outcome reported to Google Ads through the Data Manager, against the click that produced it.
Attribution funnel
Campaign → enquiry → qualified → booked, per campaign and per channel.
Why leads do not convert
Budget, timeline and requirement mismatches in the buyers' own words, aggregated across the pipeline.
08 · CREATEBETA
Pictures, video and posts from the same brief
Creative for ads and social, generated from your brand and your offer.
AI image generationBETA
A picture for an ad or a post, from the offer and the brand, with a daily cap.
AI image-to-videoBETA
Turn a generated or uploaded picture into a short clip.
Media library
Everything generated or uploaded, reusable across campaigns and posts.
Content plannerBETA
Drafted posts on a rhythm you set, published to a Facebook Page and Instagram, including Reels for video.
09 · FOR AGENCIES
Run it for your clients under your name
White-label, a workspace per client, and billing that follows how agencies actually charge.
White-label front door
Your logo, your colours, your domain. Clients sign in to your product.
A workspace per client
Each client's leads, documents, number and campaigns stay isolated.
Partner billing
Optional setup, per-client onboarding and monthly fees, collected through payment links.
Agency console
Every client workspace and its status in one place.
Support impersonation
Read-only access to a client's workspace when they ask for help, logged.
Beta features are live in the product and switched on per account on request, while Meta and Google complete their reviews of ad-account connection.
WHERE IT DIFFERS
Most of this list is assemblable. Two rows are not.
A WhatsApp API tool plus a CRM plus an ad account gets you most of the way. What it cannot do is turn two hundred conversations into stated budgets and post them back to the platform as weighted outcomes, because it never owned the ad and the conversation at the same time.
WhatsApp API tools
WhatsApp CRMs
Vesma
Replies on WhatsApp
Yes
Yes
Yes
Answers only from your documents
Partly
Partly
Yes
Budget and timeline as fields on the lead
No
Partly
Yes
Books visits into a calendar
No
Partly
Yes
Publishes the ad campaign
No
No
Meta and Google (beta)
Sends qualified outcomes back to the ad platform
No
No
Yes (beta)
White-label for agencies
Some
No
Yes
Categories, not vendors. Named comparisons will be published once each claim has been checked against the vendor’s live site and dated.
QUESTIONS
Before you read it as a sales page
Beta features are live in the product and switched on per account on request, while Meta and Google complete their reviews of ad-account connection.
See it on your own enquiries
The free plan puts the widget on your site with no card and no time limit. Agencies and ad-account connection: talk to us and we switch the beta on for your workspace.