Resources
Notes on the mechanics of selling over messaging — pricing, platform rules, and the evidence behind the claims the category tends to repeat without checking. Written because we needed the answers ourselves.
What the WhatsApp Business Platform actually costs in India
Meta moved from per-conversation to per-message billing in July 2025 and switched India to rupee billing in January 2026. What is actually charged, what is free, and why every provider quotes you a different rate.
Updated 2026-07-30The five-minute lead response rule: what the research actually says
The 21x figure everyone cites is real, but it is not from MIT, it is not from Harvard, and it is not a controlled trial. Where it came from, what it does and does not support, and what it means for enquiries that arrive at 11pm.
Updated 2026-07-30