Bringing in leads from portals and your own website

Portal enquiries are the ones most often answered late, because they arrive into an inbox rather than into a conversation. By the time someone exports the sheet and starts calling, the buyer has already spoken to somebody else.

Nothing about this needs approval from Meta, Google or anyone else. It is available on every plan, including the free one.

Go to Settings › Leads from portals. Give the key a name you will recognise later (“MagicBricks feed”), choose which source leads arriving on it came from, and create it.

The key is shown once. Copy it then — it is stored hashed and cannot be shown again. If you lose it, turn that key off and make another; nothing else breaks. Only a workspace admin can create or turn off keys.

Use a separate key per feed. That way turning one off stops that feed and nothing else.

One HTTP request, with a name and a phone number as the minimum. The screen gives you a ready-made block of instructions you can copy or email straight to a portal contact or a developer:

Once it is live, the key records when it was last used — so a feed that has quietly stopped working is visible rather than being mistaken for a slow week.

Portals all spell their fields differently, and the usual sticking point is being asked to rewrite an export that already works. Common spellings are read automatically — SENDER_NAME, SENDER_MOBILE, mobile, fullName and others — so an existing feed usually works unchanged.

The enquiry text is worth sending even when it is messy. Free text like “3BHK in Whitefield” is read into configuration and location, which means the lead arrives partly qualified and scores higher from the first moment.

Each key is bound to one source, and that is what the lead is recorded as. A source named inside the payload is ignored.

This is the whole reason keys exist rather than an open endpoint. Anyone can post to a public enquiry form and claim to be MagicBricks; a keyed caller has proved which integration it is. It is what makes “where did our business actually come from” a question your reports can answer honestly.